GWM AT-1 ‘At One’ | Optimised for Kiwi Roads
Built for Confidence, for Local Preference
AT-1 stands for being at one with your vehicle. It’s GWM’s engineering philosophy, developed specifically for New Zealand and Australian roads, that ensures every GWM vehicle is tuned, tested, and refined for the conditions that local drivers actually face.*
From the Central Plateau to coastal highways, New Zealand roads demand a lot from a vehicle. AT-1 is GWM’s commitment to understanding those demands and building vehicles that respond to them. Ride comfort, handling, safety systems, towing capability: every aspect is continuously refined based on real-world performance in real local conditions.
*AT-1 Vehicle Optimisation applies to ongoing product development and may not be reflected in all current or previously manufactured GWM vehicles. For full terms & conditions click here.
AT-1 is Always Improving
AT-1 is not a one-time tune. It’s a mindset of continuous improvement, where every kilometre of local testing feeds back into making GWM vehicles better. That means the vehicle you drive today benefits from thousands of hours of New Zealand road experience, and future models will be better still.
View the Current GWM Range*
Our GWM Vehicles in Stock*
What It Means Behind the Wheel
When you drive a GWM vehicle developed under AT-1, you should feel it. Confident through corners. Comfortable on the open road. In control when conditions change. That connection between driver and vehicle is exactly what AT-1 is designed to deliver.
Ready to Experience It?
See the current GWM range at Ingham Great Lake Taupo and find out what AT-1 means for you.
*Terms & Conditions
AT-1 is a continuous vehicle optimisation program developed by GWM for the New Zealand and Australian markets. The AT-1 philosophy applies to ongoing product development and may not be reflected in all current or previously manufactured vehicles. Specifications, tuning, and features associated with the AT-1 program are subject to change without notice as part of GWM’s commitment to continuous improvement.
Not all vehicles in the current GWM range may include AT-1 optimised tuning or calibration. Customers are encouraged to speak with their local Ingham GWM dealer to confirm which models and variants have been developed or updated under the AT-1 program.
Information on this page is intended as a general overview only and does not constitute a warranty, guarantee, or specification of any individual vehicle. Always refer to your vehicle’s official documentation and consult your local Ingham GWM dealership for the most up to date information relevant to your purchase.
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