Mercedes-Benz Project Gelaendewagen

20 October, 2020

Driving luxury forward with innovative design

Project Geländewagen: a Mercedes-Benz and Virgil Abloh collaboration.

Stuttgart, Sep 8, 2020 – On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh – was unveiled via a unique digital launch event.Mercedes-AMG G 63 (Combined fuel consumption: 13.1 l/100 km; combined CO2 emissions: 299 g/km*)

The project sees Virgil Abloh work with Mercedes-Benz Chief Design Officer, Gorden Wagener – the two creatives each known as leaders in their respective fields. This marks the unification of two worlds: fashion and art with automotive. The objective is to push the boundaries of each respective creative realm and reimagine the luxury landscape.

Click here to watch the reveal, and explore the collaboration further.

This model may not be released in New Zealand, this reference is for information purposes only. Refer to our sales team for more information.

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