Introducing the EQA 250.

26 April, 2021

Meet the latest addition to the Mercedes-Benz EQ electric vehicle family, a compact SUV engineered with power, range and performance.

The all new Mercedes-Benz EQA

While some car companies seem to be dipping a trepidatious toe into the all-electric future, others, like Mercedes-Benz, are fully charged and coming to market with options that really will tempt the electric vehicle curious.

Described as an electric athlete in compact format, the newly launched EQA 250 is a small electric SUV that shares similar dimensions with the hugely popular GLA crossover and has been engineered with power, range and performance front of mind.

Providing the kind of surging yet silent acceleration that is a uniquely wonderful feature of electric vehicles, the EQA 250’s electric motor is paired with a 66.5kWh lithium-ion battery, which gifts it with an impressive 140kW of power and 375Nm of torque.

Of course, the biggest concern that most buyers have about EVs is not driving joy but driving range, and the EQA 250 offers plenty of reassurance, boasting an impressive range of 486km between charges according to the New European Driving Cycle (NEDC).

Further assuaging range anxiety, the EQA 250 comes with an ingenious new system called Navigation with Electric Intelligence. By combining traditional map data with topographical information, weather forecasts and charging times, as well as the location of charging stations, this next-level navigation system can accurately calculate your fastest route and provide an accurate arrival time.

It’s also able to react dynamically over the course of your journey, changing its advice based on traffic information or even the way you’re driving (just like in a petrol vehicle, a heavy right foot is always going to use more juice).

Mercedes-Benz has maximised the range of the EQA 250 through the use of various technologies, including a sleek body shape designed to minimise drag and wind resistance. Another particularly brilliant feature is a heat pump that uses the heat created by the electric powertrain to keep the passenger compartment warm. This drastically reduces the draw on battery power that comes with a conventional heating system, thus increasing the range.

While the exterior bears subtle stylistic pointers to the EQA 250’s status as an electric vehicle, the interior is more explicit. The EV character comes through in back-lit trim elements – a first for Mercedes-Benz – and other exclusive details, like rose-gold-coloured decorative elements on the ventilation outlets, seats and the vehicle key.

“Progressive design and intuitive operation are two of the highlights of the EQA. With this car, for the first time we are offering our customers an all-electric Mercedes in the compact segment with an extensive range that ensures its viability in everyday use,” says Britta Seegar, a Mercedes-Benz board member responsible for marketing and sales.

“As such, the new EQA is an important vehicle along our path towards the electrification of all our vehicle segments.”

Clearly, with the EQA 250, Mercedes-Benz is setting the benchmark for compact electric SUVs, and sending the message that it is taking our electric future very seriously indeed.


The new Mercedes-Benz EQA 250 will retail for $85,500 (MRRP) and is expected to arrive in New Zealand showrooms in June 2021. Register your interest today, simply click here.

The price detailed in this document is the current Manufacturer’s Recommended Retail Price (MRRP) and does not include any applicable on-road costs (ORC).

Article by Stephen Corby for Mercedes-Benz New Zealand, February 26, 2021. Refer to our sales team for more information.


Our sales team

Gavin Sebire
General Manager

(07) 925 6110 (extn 4010)
Spencer Pallesen
General Manager

(06) 834 2343 (extn 7010)
Cameron Chubb
General Sales Manager

Matt Curd
Sales Consultant

(06) 834 2344 (extn 7011)
Michael Collins
Dealer Principal

(09) 529 3892 (extn 1011)
Cameron Pringle
General Sales Manager

(09) 529 3884 (extn 1016)
David Wang
Sales Consultant

Grant McFlinn
Sales Consultant

(07) 925 6112 (extn 4040)
Andrew Nalder
Sales Consultant

(07) 925 6111 (extn 4041)
Andrew Timpany
Corporate Sales Consultant

(09) 529 3852 (extn 1046)
Ben Trethewey
Sales Consultant

(09) 529 3895 (extn 1041)
Andre Schwarz
Sales Consultant

(09) 529 3855 (extn 1048)
Connor Campbell-Smith
Sales Consultant

(09) 529 3901 (extn 1045)
Mandarin & Cantonese
Kenneth Au
AMG Brand Manager

(09) 529 3891 (extn 1043)
Sam Derham
Sales Consultant

(09) 529 3894 (extn 1048)
Brett Barclay
Sales Consultant

(09) 529 3857 (extn 1042)
Rob Adams
Sales Consultant

(09) 529 3876 (extn 1047)