Mercedes-Benz Cars finishes 2020 as New Zealand’s top luxury car brand for sixth consecutive time

25 January, 2021

Mercedes-Benz EQC

Mercedes-Benz Cars finishes 2020 as New Zealand’s top luxury car brand for sixth consecutive time

Mercedes-Benz Cars is once again the number one luxury vehicle manufacturer in the New Zealand market, topping sales for the sixth consecutive time in spite of challenging operating conditions in 2020.

Registration data for the 2020 calendar year supplied by the Motor Industry Association showed Mercedes-Benz Cars sold 1,967 new cars and SUVs.

In his first full year as the General Manager of Mercedes-Benz Cars, Lance Bennett said the year served up a number of difficulties.

“It was an incredibly busy year for Mercedes-Benz Cars, relocating to a new office location and with COVID-19 changing the way we work as a team. In spite of this, we were able to launch 17 new models and variants, including the debut of the GLB compact seven-seat SUV,” he said.

“A sign of New Zealand’s voracious appetite for AMG models is that 12 of those new variants featured an AMG badge, including the astonishing new A 45 S and CLA 45 S.”

He said a particular highlight was the all-electric EQC SUV being named NZ Motoring Writers Guild Car of the Year for 2020. “As our first pure-electric model offered for sale in New Zealand, we are honoured to receive this accolade. The EQC is a powerful first step towards our vision of a sustainable, carbon-neutral future, and we sincerely appreciate the recognition.”

Looking forward, he said 2021 promises to be an exciting year. “The all-new S-Class arrives on New Zealand shores early in the year, followed by a number of exciting models including the EQA pure electric compact SUV, and the all new C-Class.

“The further diversification and expansion of our EQ range in 2021 will help us to continue to provide an enticing mix of luxury, performance, technology and social responsibility, and we hope to finish another year as New Zealand’s favourite luxury car brand.”

2020 highlights:

  • Mercedes-Benz New Zealand is the best-selling luxury car manufacturer for the sixth consecutive year
  • Mercedes-Benz EQC named 2020 New Zealand Car of the Year by the NZ Motoring Writers’ Guild
  • Mercedes-Benz GLS named Company Vehicle Car of the Year for 2020
  • Mercedes-Benz EQC named Top Medium SUV of 2020 and Mercedes-Benz GLS named Top Luxury SUV by Stuff Motoring
  • Mercedes-Benz announced Retail of the Future project for 2022 introduction
  • Mercedes-Benz New Zealand moved to modern new office in central Auckland.

Press Information, January 25, 2021. Press Release from Mercedes-Benz New Zealand. Talk with our sales team for more information.


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