Omoda Shakes Up New Zealand's Auto Scene with Attractive Pricing on C5 and E5 Models

12 April, 2024

The freshest face to join New Zealand’s growing motoring landscape, Omoda, has unveiled its competitive pricing strategy for the first two models in its lineup, the C5 and E5.

These compact crossover models, built on shared foundations, are poised to challenge established players in both the petrol and electric vehicle markets. Omoda’s entry is marked not only by its strategic product offerings but also by a strong commitment to the local community and environment. During the Auckland Viaduct launch event, the brand announced a partnership with the charity Keep New Zealand Beautiful and reconfirmed its collaboration with AA Roadservice to enhance customer support.

This combination of competitive pricing, advanced technological features, and community engagement sets Omoda apart as a brand that’s tuned in to New Zealand’s values and needs.

Unpacking the New Contenders: Omoda C5 and E5

Omoda C5: A Petrol-Driven Powerhouse

Engine Options and Pricing: The Omoda C5 is available with two engine options:

  • A 1.5-litre four-cylinder petrol turbo engine delivering 108kW and 210Nm, paired with a Continuously Variable Transmission (CVT).
  • A more robust 1.6-litre turbo engine producing 147kW and 290Nm, coupled with a 7-speed Dual Clutch Transmission (DCT).

Pricing: Starting at $29,990 for the entry-level BX 1.5-litre model, the C5 extends up to $39,990 for the high-end 1.6-litre GT AWD variant.

Omoda E5: Electrifying the EV Market

  • Battery and Range: The E5 features a 61kWh battery that offers a WLTP-rated range of up to 450km, setting a new benchmark in affordability and performance in the electric vehicle sector.
  • Competitive Pricing: With a starting price of $47,990, the E5 is positioned as the most economical electric SUV currently available in New Zealand, even undercutting the prices of more established competitors like the MG ZS EV.

Market Comparison: Where Does Omoda Stand?

Omoda’s C5 and E5 enter a crowded market, competing against the likes of the Haval Jolion, Toyota Yaris Cross, and the upcoming Honda HR-V in the petrol segment, and the BYD Atto 3 and MG ZS EV in the electric arena. However, Omoda’s strategic pricing sets it apart, offering more for less, and could potentially disrupt the market dynamics by providing superior value.

Customer Assurance and After-Sales Support

Omoda has backed their vehicles with impressive warranties and partnerships to reassure and support their customers.

Comprehensive Warranties

  • Seven-Year Standard Warranty: Both the C5 and E5 come with a seven-year vehicle warranty, regardless of mileage.
  • Extended Battery Warranty: The E5’s battery is further protected by an eight-year/160,000km warranty, providing additional peace of mind for electric vehicle buyers.

Partnership with AA Roadservice

Omoda has announced a strategic partnership with AA Roadservice designed to enhance the customer experience by offering unparalleled roadside assistance and support. Customers who choose an Omoda vehicle in 2024 will benefit from up to seven years of AA roadside assistance, which aligns perfectly with Omoda’s seven-year vehicle warranty. This comprehensive coverage ensures peace of mind for Omoda owners, irrespective of mileage, highlighting the brand’s commitment to reliable and worry-free car ownership.

The introduction of Omoda’s C5 and E5 models is a bold move that’s set to shake up New Zealand’s automotive market. With their aggressive pricing and comprehensive feature list, these models offer an attractive option for both traditional and environmentally conscious drivers. Omoda’s proactive approach in customer assurance and community involvement further cements its position as a formidable newcomer. As New Zealanders become more open to new brands and sustainable choices, Omoda’s timing couldn’t be better. Keep an eye out, because Omoda is here to stay, and it’s starting strong!

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