Renault & Mathieu Lehanneur reinvent the 4L
22 October, 2021
Renault & Mathieu Lehanneur reinvent the 4L
THE POP ICON IS GIVEN A MAKEOVER BY FRENCH CREATOR TO CELEBRATE ITS 60th ANNIVERSARY
To celebrate the 60th anniversary of the Renault 4, the brand decided to team up with designer Mathieu Lehanneur to reinvent the vehicle. The result is SUITE N°4, an original concept car inspired by a nomad hotel suite that will be unveiled today.
This year marks the 60th anniversary of the iconic Renault 4L, a car that has become a real success story. Manufactured in 28 countries, more than 8 million units have been sold in over 100 countries over 30 years.
Renault has turned the car’s anniversary into a year-long celebration with different initiatives. For instance, the brand launched a global social media campaign, posting a variety of content each month and international media were given the opportunity to take a ride in different historic Renault 4L models, some of which have been retrofitted with a 100% electric engine. Furthermore, a collection of 30 different editions of the Renault 4 has been on display since 8 October 2021 at the Atelier Renault on the Champs-Elysées in Paris.
he collaboration with Mathieu Lehanneur was a natural fit, said Arnaud Belloni, Renault Brand Global Marketing Director. We asked him to come up with a concept car showcasing his vision for the 4L. The finished product is extraordinary. A car which really encapsulates everything the brand has set out to achieve through the Renaulution strategic plan: create modern and innovative cars that provoke emotions.
Renault Global Press Release 6 July 2021. Please contact our sales team for any further information or if you are interested in the all-new Sportage.
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