Jaecoo’s Growing NZ Line-Up: Compact SUV Revealed with Pet-Focused Features
15 October, 2025
Jaecoo is quickly becoming one of the most exciting new SUV brands in New Zealand, and it is showing no signs of slowing down. After launching locally with the mid-size Jaecoo 7, the brand has captured attention with its rugged styling, premium finishes and off-road capability at an accessible price point. Now, Jaecoo is expanding its line-up, signalling that its presence in the New Zealand market is only just beginning.
The next expected addition is a smaller compact SUV, confirmed for Australia in early 2026, is likely to wear the Jaecoo J5 nameplate. Designed to sit beneath the J7, this upcoming model aims to target city drivers who want adventure-ready capability in a more nimble and affordable package. Overseas testing vehicles have already been spied, revealing a boxy, Land Rover-inspired design language consistent with Jaecoo’s premium yet tough identity.
While full New Zealand specifications have not been confirmed, international previews hint at a strong focus on lifestyle practicality. One standout feature is Jaecoo’s attention to pet owners, a growing demographic of SUV buyers. The Jaecoo 5 is expected to offer pet-friendly design elements such as easy-clean surfaces, adjustable load floors, built-in restraint points and wide-opening tailgates to make travel with pets safer and more convenient. It is a thoughtful touch that sets the brand apart in a competitive compact SUV segment.
This move follows increasing demand in New Zealand for vehicles that blend everyday comfort with adventure capability. Jaecoo has positioned itself to rival established players by offering modern technology, hybrid powertrain options overseas and a premium cabin feel without the luxury-brand price tag. If the Jaecoo 5 delivers on its initial promise, it could become one of the most compelling new compact SUVs to arrive in 2025.
Jaecoo’s momentum in New Zealand reflects a wider global push from its parent company, Chery, which is investing heavily in design, engineering and electrification. With more models planned and growing dealer support, Jaecoo is signalling that it intends to be a long-term player in the market.
With the J7 already gaining traction and new models like the Jaecoo 5 on the horizon, now is the time to keep Jaecoo firmly on your radar. To experience the brand for yourself or stay updated on upcoming releases, visit your local Ingham dealership and explore the Jaecoo range today.